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The truth about CAN SPAM

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The truth about CAN SPAM
Topic: Spam 3:41 pm EST, Nov 26, 2003

] E-mail list manager OptInBig found that the federal
] legislation is good for business. "Our January bookings
] skyrocketed after the passage of the Can Spam Act," said
] CEO Scott Richter, because its marketer clients no longer
] have to worry about California's strict law, which
] Federal law would supersede.

So, one the one hand, legitimate marketers are instantly freed of all of the state level regulations controlling SPAM, which is clearly to their economic benefit. Congressmen also have a story for their district about what they are "doing" about the problem. At the same time we also pre-emptively ban any business the cypherpunks ever thought of.

What I'm getting at there is that there are plenty of economic motivations to pass this law that really have nothing to do with actually stepping up enforcement against open relay abusers and porn spammers. I think this means its even less likely that they are actually going to start enforcing once this is on the books. I think this is likely to be a wash, with no actual enforcement at all. Just like all the other ones... Time will tell...

The truth about CAN SPAM



 
 
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