] The numbers have network executives scratching their
] heads. You may have read the news story a few days ago:
] three weeks into the new television season, and viewers
] still haven't shown up.
]
] The fall-off in viewership is unprecedented,
] and among no group is this more the case that young males
] between 18 and 24, a prime target group for advertisers.
] Among this cohort, the drop in viewership has been an
] astounding 20 percent this year compared to last, which
] showed a 12 percent drop in men 18-34.

OK, lets see you try to blame this one on P2P networks.

ABCNEWS.com : Silicon Insider: The Game That's Replacing TV