] Japan has always had a cachet of cool, but it was a type
] of subcultural cool that appealed only to certain tastes.
] This notion of cool has long been in vogue with readers
] of Beat Generation or cyberpunk literature. Now,
] however, Japan's cultural cool is appealing to a wider
] base of media fans that are, of course, consumers who
] express their cultural desires monetarily.

Killing in Translation