| ] No -- future TV will may be unrecognisable from today,] defined not just by linear TV channels, packaged and
 ] scheduled by television executives, but instead will
 ] resemble more of a kaleidoscope, thousands of streams of
 ] content, some indistinguishable as actual channels. These
 ] streams will mix together broadcasters' content and
 ] programmes, and our viewers' contributions. At the
 ] simplest level -- audiences will want to organize and
 ] re-order content the way they want it. They'll add
 ] comments to our programmes,programmes, vote on them and
 ] generally mess about with them. But at another level,
 ] audiences will want to create these streams of video
 ] themselves from scratch, with or without our help. At
 ] this end of the spectrum, the traditional "monologue
 ] broadcaster" to "grateful viewer" relationship will break
 ] down, and traditional advertising and subscription models
 ] will no longer be viable.
 The director of BBC New Media on why MemeStreams is the future of Television. :) TV's Tipping Point: Why The Digital Revolution Is Only Just Beginning: PaidContent.org |