] Late this year the company plans to begin auctioning the
] best seats to concerts through ticketmaster.com.
]
] With no official price ceiling on such tickets,
] Ticketmaster will be able to compete with brokers and
] scalpers for the highest price a market will bear.
]
] "The tickets are worth what they're worth," said John
] Pleasants, Ticketmaster's president and chief executive.
] "If somebody wants to charge $50 for a ticket, but it's
] actually worth $1,000 on eBay, the ticket's worth
] $1,000."

Ticketmaster Auction Will Let Highest Bidder Set Concert Prices