Thrynn wrote:
] Very interesting read about the branding of Google. I'll leave
] you the tidbit about Google's advertising tactics to read. I
] want to discuss why a company who "as fiscal 2002 profits at
] $100 million" would even think about an IPO?

As for their advertising tactics, what this article presents is a fantasy. Google signed a deal to provide searches at Yahoo. They bizdeved it. They got all kinds of press coverage and their logo on Yahoo's page. Word of mouth, along with some public speaking experiences, took them from there. So its true that if you have a good product you'll go far, but the idea that a good product will get to googleland starting from 0 with no marketing is silly. They started from a very high place.

As for IPO, you get shareholder's money, and their opinions. It makes sense to the degree that the negative effect of their opinions doesn't cancel out the positive effect of their money. In some cases, it does. Probably not here. However, now is not a good time for IPOs.

RE: Forbes.com: The Making Of A $2 Billion Brand