A new breed of interactive TV commercial debuts today, aimed at the people most likely to skip them. Watch my ad, please! Ad Wizard: Hey! I noticed that no one is using video-on-demand to deliver real content, and no one wants to watch ads. The two must be made for each other! Let's use VOD to deliver ads! Isn't that a great idea? Los Angeles Times: New Ad Campaign Aimed at TiVo Owners | 
