From an article in the Australian newspaper _The Age_:

"Reputation is the key to sifting the good from the bad on the Web.

"How do you sort out the good stuff on the Web?" People have been asking this question ever since the Web specification escaped from its home in a Swiss nuclear research lab. Most Web professionals see it as pointless: They know what they trust. But only when I tried to answer this question for a friend recently did I realise how the answer has continued to change."

Damn I need funding for this....

Winnowing grain from the Internet chaff : ICON : News