The bottom line of all this for anyone running a social network already, or if you are in the process of building a new one… make sure that everything you do is designed to maximize monetization, as the difference between success and failure will rest on this metric.

Hell yeah! Everything we do at Industrial Memetics is designed to maximize monetization! See that little donation box in the corner. Monetization Baby! Soon, we'll roll out ads. Eventually, key MemeStreams posters will charge a subscription to read their premium posts, and we'll regularly blog about companies that have paid us to blog about them. Why do you think those SEO people keep showing up here? We're the Monitization Kings!

Since the core revolves around people (not products), it is vital that any innovation in brand communication include the active and explicit participation of those people within the process itself.

MemeStreams: Participating in our own manipulation since 2001!

For Social Networks, 2007 is about MONEY