Dan Gillmor offers a manifesto for better journalism. There are a lot of good ideas in here. This is an example:
7. We would replace PR-speak and certain Orwellian words and expressions with more neutral, precise language. If someone we interview misused language, we would paraphrase instead of using direct quotations. (Examples, among many others: The activity that takes place in casinos is gambling, not gaming. There is no death tax, there can be inheritance or estate tax. Piracy does not describe what people do when they post digital music on file-sharing networks.)
