For just $40 a year, believers can arrange for up to 62 people to get a final message exactly six days after the Rapture...
The e-mails will be triggered when three of the site's five Christian staffers "scattered around the U.S." fail to log in for six days in a row -- a system that incorporates a nice margin of safety, should two of the proprietors turn out to be unrepentant sinners or atheists.
Exploitive? Yeah, but its still nicely executed.