In this wired news article, there is a discussion over the new move by technical phone manufacturers and wireless providers to merge their services. What makes this article so interesting to me, the quote below from an EVP of a major marketing firm when asked about privacy of selling ads sent to your cell phone, based on the cell phone's location.

As for privacy concerns associated with geographic and music-customized targeting, "This is a generation that publishes itself on MySpace," Ruhanen quipped, eliciting a chuckle from attendees.

(Troy Ruhanen, executive vice president of BBDO North America, which is a MARKETING company.)

This type of moronic babble is exactly what businesses want to hear. It is morons like this that provide guidance to major corporations that are required by law to be more concerned with security for their customers. According to BBDO's Web site, they tout the following companies as customers:

Cingular Wireless
Homeless.com
US Peacecorps
PEPSICO
Sierra Mist
AquaFina
Mitsubishi US
General Electric
FedEx
FedEx-Kinkos
Guiness
Mars Company (makers of M&M's)
NJ Quit Center
Hormel Company (Makers of Spam)
Wrigleys
La Salle Bank
Daimler-Chrysler
Pioneer Stereo
San Franscisco Zoo
Tabasco

I wonder if they know about this EVP's apparent lack of security concerns?

Just my 2cents, YMMV.

Why Business continues to fall victim to security and privacy issues