The event begins 54 minutes past midnight PDT (0754 UT) on August 28th when the Moon enters Earth's shadow. At first, there's little change. The outskirts of Earth's shadow are as pale as the Moon itself; an onlooker might not even realize anything is happening. But as the Moon penetrates deeper, a startling metamorphosis occurs. Around 2:52 am PDT (0952 UT), the color of the Moon changes from moondust-gray to sunset-red. This is totality, and it lasts for 90 minutes.

Night owls on the west coast and early risers on the east coast might catch this red moon...

NASA - Dreamy Lunar Eclipse