People for the Ethical Treatment of Animals sent a letter to Ben Cohen and Jerry Greenfield, cofounders of Ben & Jerry's Homemade Inc., urging them to replace cow's milk they use in their ice cream products with human breast milk, according to a statement recently released by a PETA spokeswoman.

Um... Either PETA just blew all their reputation capital like a drunk screaming "MONEY PLAYS!" at a blackjack table, or I don't think I'll be eating any more Ben & Jerry's.

...and I may just have to kick the sh*t out of the next PETA person I meet if they actually change the ice cream.

PETA Urges Ben & Jerry's To Use Human Milk - News Story - WPTZ Plattsburgh