Nobody loves Winnie the Pooh more than Shirley Slesinger Lasswell. The 79-year-old widow wears Pooh pajamas, Pooh watches, and Pooh polo shirts. A Pooh waves at other drivers from the rear window of her Mercedes as she is chauffeured around Beverly Hills. But these days, some of her most treasured Pooh merchandise languishes in boxes in her lawyer's office. It breaks Shirley's heart. "I never wanted Winnie the Pooh to go through anything like this,'' she says. "It's just not right."

Pooh would no doubt scratch his fluff-stuffed head in disbelief at what's going on. Shirley and her daughter, Pati, are embroiled in an epic legal battle with the Walt Disney Co. over the merchandising rights to the world's most beloved bear.

Fortune.com - Magazine - The Curse of Pooh