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Advertiser Counts on Sheep to Pull Eyes Over the Wool

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Advertiser Counts on Sheep to Pull Eyes Over the Wool
Topic: Miscellaneous 9:14 pm EDT, Apr 24, 2006

The latest low-technology billboards along highways in the Netherlands are startling enough to prompt motorists to indulge in U-turns.

Or make that ewe-turns. These ads are walking, woolly flocks of bleating sheep. Early this month, Hotels.nl, a Dutch online reservations company, began displaying its corporate logo on royal blue waterproof blankets worn by sheep.

Advertiser Counts on Sheep to Pull Eyes Over the Wool



 
 
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