"Itanium has been taking share from both IBM power and Sun Sparc. We're on the right trajectory, but we want to go faster," Tom Kilroy, general manager of Intel's Digital Enterprise Group, said at a press event here. "The $10 billion investment is a statement that we want to accelerate as a unified body."

Maybe in servers but last I checked, Itanium wasn't in any of the 3 next-gen game consoles...

Allies pledge $10 billion to boost Itanium