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Kellogg and Viacom to Face Suit Over Ads for Children

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Kellogg and Viacom to Face Suit Over Ads for Children
Topic: Society 3:38 pm EST, Jan 19, 2006

SpongeBob is not your friend.

That is the message of a lawsuit announced yesterday, asserting that characters like SpongeBob SquarePants - despite his ever-present grin - are harming children's health by hawking what the plaintiffs' consider to be junk food.

The Center for Science in the Public Interest, the Boston-based group Campaign for a Commercial-Free Childhood and two parents served notice that they intended to sue Viacom, the maker of the popular children's TV show "SpongeBob SquarePants," and the Kellogg Company, a big marketer of food to children, which features the lovable SpongeBob on packages of cereal, Pop Tarts and cookies.

Kellogg and Viacom to Face Suit Over Ads for Children



 
 
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