]
] Today, more than 70 companies from the consumer
] electronics, information technology, media and software
] industries held the first official meeting of the Blu-ray
] Disc Association.

They have some heavy hitters from both the computer and consumer electronics industries on board. There's a war brewing between
this and HD-DVD; blu-ray is better technology hands down. Maybe Sony's starting to learn its lesson from Betamax.

Blu-ray Disc Association Launches