] American Blind argues that Google, by selling
] keyword-based advertising to competing retailers when
] Google users search on "American Blind" or "American
] Blinds" is violating the company's trademark. American
] Blind had threatened to file the lawsuit last year. That
] prompted Google, in a filing with the U.S. District Court
] for the Northern District of California Nov. 26, to argue
] that "American" and "Blind" and other words American
] Blind was claiming as trademarks are descriptive and
] shouldn't enjoy trademark protection.

InfoWorld: Trademark lawsuit filed against Google keywords: January 30, 2004: By : E-business Strategies