] They are called smart pills or brain boosters or, to use
] the preferred pharmaceutical term, cognitive enhancers.
]
] But whatever the name given to compounds created to
] prevent or treat memory loss, drug companies and
] supplement producers — eager to meet the demands of a
] rapidly growing market — are scrambling to exploit what
] they view as an enormous medical and economic
] opportunity.

Race Is On for a Pill to Save the Memory