It began as a covert guerrilla action that spread virally and eventually became a revolution.

What is it?

At most companies, going AWOL during daylight hours would be grounds for a pink slip. Not at Best Buy. The nation's leading electronics retailer has embarked on a radical -- if risky -- experiment to transform a culture once known for killer hours and herd-riding bosses. The endeavor, called ROWE, for "results-only work environment," seeks to demolish decades-old business dogma that equates physical presence with productivity. The goal at Best Buy is to judge performance on output instead of hours.

They are going to do this not only at corporate, but also at the retail outlets.

Fascinating. At last!

Smashing The Clock