] High-performance motorcycle maker Ducati has long been
] famous for its well-designed, sexy bikes. Its latest line
] of concept models, styled after some of its classic
] designs from the Seventies, was shown recently for the
] first time at the Tokyo Auto Show. But are they what the
] customer is looking for? That's the question the
] company hopes a new low-cost strategy will answer. For
] the first time, the company is turning to its website,
] www.ducati.com, to gather customer feedback. Ducati hopes
] to both improve on the designs, as well as get detailed
] information on what the customer is looking for - even
] how much they would pay - before the bikes go into
] production. Says Michael Lock, CEO of Ducati North
] America: "Ducati is very much interested in hearing
] what people think before we bring this kind of machines
] to market. And we've got to be open to changing
] things they don't like." On the following
] pages, a closer look at the three SportClassic models:
] The GT 1000, the Sport 1000, and the PaulSmart 1000.

Just for you Scott.

Fortune.com - A New Concept