] When I mentioned in last week's column that I would this
] week be writing about a legal way to do a successful
] music downloading business -- a business that would
] threaten the Recording Industry Association of America
] and its hegemony -- dozens of readers wrote to me trying
] to predict what I would write. Some readers came at the
] problem from a purely technical perspective, ignoring the
] fact that the real issues here aren't technical but
] legal. Some readers took a legal approach, but they
] tended to ignore the business model. Some were looking
] solely for the business model. Interestingly, nobody
] even came close to my idea, which makes me either a total
] loon or a diabolical genius. Truth be told, I'm probably
] more of a diabolical loon.
]
]
] The reason I am even writing this column is two-fold.
] The biggest reason is simply because I would like people
] to consider lateral solutions to problems. I am pushing
] the concept of problem solving in a new way. There is no
] particular methodology here, just the underlying concept
] that if things aren't working the way you like, think of
] something different. Too often, people restrict their
] thinking or they somehow expect the world to change just
] for them, which it won't. But taking a lateral approach
] often yields interesting results. And once you've found
] an approach, maybe it can be applied to a different
] problem. What I am abo

I, Cringely | The Pulpit