] BATTLE CREEK, Mich. -- Bill Post knew that he had a hit
] on his hands when his children kept asking him to bring
] home some more of those fruit scones from work.
]
] It was September 1963 when Post, then the manager of a
] Keebler Food Co. plant in Grand Rapids, was approached by
] Kellogg Co. to help the Battle Creek cereal giant develop
] a breakfast food for the toaster.
]
] When Post took home some early examples of what the two
] companies were jointly developing, he found that his
] children loved fixing and eating the flat, fruit-filled
] pastries.
]
] "I used to bring a lot of stuff home -- samples you'd run
] -- and they'd turn up their noses, they didn't like this
] or that," Post recalls. "But they used to ask me, ãBring
] those fruit scones home.' That's what we called them at
] first, internally. Fruit scones. ãBring some of those
] home, will you, Dad?"'
]
] Pop-Tarts were born.

Long live pop-tarts!

Kellogg's popular, pioneering Pop-Tarts turn 40 this year - 04/05/03