Sometimes called inbound links, backlinks are the lifeblood of SEO. For a website to be on top of search engines like Google without the webmaster having to pay big bucks for advertising, the website has to have a large number of backlinks. Backlinks are links on a website that lead back to another website. The more established, high quality, high page rank website containing the link has, the more power has to help the web site related to your search engine rankings. If the website you are getting high quality backlinks and high Page Rank backlinks many, the greater the chance it has of being in a high position in search engines.

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