You must remember the period where various electronic devices, from phones to radios, were available in transparent cases. You may have found them utterly cool. Yet the simple fact that you can't find these things on the shelves anymore (except for do-it-yourself PC cases) means the crowd doesn't find them nearly that cool. While you may not see the link yet, this is exactly why the Linux desktop will never be popular.
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This is one of the things that makes it appealing to technology enthusiasts because their brains recognize the concept of "technical elegance," analogous to "mathematical elegance," a concept beyond the reach of non-mathematicians. In other words, they see beauty in the insides of hardware and/or software. But the crowd has a different opinion; being technophobists, transparency in design and implementation is inelegant, even repelling. Indeed, when you try to explain your old folks why Linux is technologically superior, you scare them away.

errr since i'm writing this on a PC which I built and has a transparent case i think the writer may have a point

Why Desktop Linux Will Not Take off, and Why You Don't Want It to - OSNews.com