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The New York Times -- Op-Ed Columnist: Swagger vs. Substance

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The New York Times -- Op-Ed Columnist: Swagger vs. Substance
Topic: Current Events 9:24 am EDT, Sep 28, 2004

Interviews with focus groups just after the first 2000 debate showed Al Gore with a slight edge. Post-debate analysis should have widened that edge. After all, during the debate, Mr. Bush told one whopper after another - about his budget plans, about his prescription drug proposal and more. The fact-checking in the next day's papers should have been devastating.

But as Adam Clymer pointed out yesterday on the Op-Ed page of The Times, front-page coverage of the 2000 debates emphasized not what the candidates said but their "body language." After the debate, the lead stories said a lot about Mr. Gore's sighs, but nothing about Mr. Bush's lies. And even the fact-checking pieces "buried inside the newspaper" were, as Mr. Clymer delicately puts it, "constrained by an effort to balance one candidate's big mistakes" - that is, Mr. Bush's lies - "against the other's minor errors."

The result of this emphasis on the candidates' acting skills rather than their substance was that after a few days, Mr. Bush's defeat in the debate had been spun into a victory.

The New York Times -- Op-Ed Columnist: Swagger vs. Substance



 
 
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