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The truth about tablets
Topic: Technology 6:00 pm EST, Mar  8, 2006

Microsoft is not passionate about Tablets. MS's marketing department is passionate about Tablets. They had a memory leak which causes XP Tablet edition to need a daily reboot which they refuse to patch for over a year! MS has created a .NET framework for compact devices that they themselves don't even use. So what's with this complete disconnect between MS's words and MS's actions when it comes to Tablets?

In case you couldn't tell MS is not Apple. They sell software. Don't be fooled by the XBox. Game consoles are the ulitmate example of selling hardware simply to sell more software. MS is and always will be a software company. For this reason it is not in Microsoft's interest to personally bootstrap the raise of the Tablet PC. Unlike the XBox, it doesn't position their technology into a new space. Why? Well what does everyone say Tablets will replace? Not laptops but that weird gray area of PDA/Cell Phone/gadgetry. Microsoft is already mature in this area; they are selling plenty of licenses for PDA style devices and cell phones. Changing all of those licenses into Tablet licenses doesn't make them any more money.

Since it doesn't create a new space for them MS would needto increase sales volumne to actually make money off a "Tablet revoltion." Since they aren't creating a new space, this means more people would need to buy tablets than cell phones when replacing older devices. Can you put a Tablet in your pocket? JaneLane can keep her Razr in her jeans, which I might add are tight sexy jeans with tiny non-functioning girl pockets! Have you seen pockets on girl's jeans? Crazy! It easy to say that Tablets, for the foreseeable future, are going to remain in an extreme niche market.

So if the economics of Tablets don't make sense, they why does MS seem to care about them much? Two reasons really:

1) MS is making sure that the devices which cause any market share gain for Tablets at the expense of PDAs or cell phones are running some Windows OS. The percentages of the licensing pie may change, but the overall pie stays the same.

2) Tablets are just a marketing campaign. MS throws enough resources at them to look cool and hip and trendy.

The truth about tablets



 
 
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