] While consumers have learned to delete cookies, most are
] unaware of shared objects, and don't know how to disable
] them.
]
] Mookie Tanembaum, founder and chief executive of United
] Virtualities, says the company is trying to help
] consumers by preventing them from deleting cookies that
] help website operators deliver better services.
]
] "The user is not proficient enough in technology to know
] if the cookie is good or bad, or how it works," Tanembaum
] said.

Well this wouldn't be an issue if you STOPPED MAKING TRACKING COOKIES!

Company Bypasses Cookie-Deleting Consumers