] Sony is moving into ritzy shopping malls based on a
] widely held belief that conventional electronics stores
] do a lousy job with women. Its storefronts sit next to
] Tiffany, Louis Vuitton, Sephora and other boutiques that
] appeal to women -- a stark contrast to the big-box
] electronics stores in strip malls.
]
] At every Sony store a "concierge desk" greets shoppers,
] because company research suggested the feature appeals to
] women. The aisles are wide enough for strollers.
] Televisions are perched on different stands, instead of
] lined in rows at the same height, to give shoppers a
] better sense of how they will look in their living rooms.

I have alway been interested in how stores market to certain groups.

Sony Stores