] To adopt these solutions you need to either purchase
] certificates from a public Certification Authority (CA),
] or build your own Public Key Infrastructure (PKI). Both
] options are now incredibly easy

... ... Now I'm not the smartest man in the world, but I wouldn't quantify building your own PKI for scatch as easy. Yeah, using a wizard to connect and get issued a certificate might be something a PHB could do. Thats just what we need a Visual Sutdio .NET: wizard for creating a PKI!

PKI: Now for bosses!