] Dude, Check This Out! is an entirely new application for
] finding, storing, and retrieving all the great stuff that
] you find on the Web. The Dude is the easiest way to share
] that stuff with your friends and other contacts, and
] it's also a great way to meet people who think like
] you.

If I were to release a WIN32 worm, I would totally use the above paragraph as the hook.

Dude, Check This Out!