from Mike the Usurper:

These words or phrases are your cues to drink:

* "9/11" - drink once
* "September the 11th" drink twice - is that extra "the" supposed to make the mention more dramatic?
* "Surge" - drink once
* "Escalation" or "escalate" - drink twice.

Tonight's drinking rules! Because no one should have to be sober listening to someone who sounds that drunk.

Bush Iraq War Escalation Speech Drinking Game | The Huffington Post