This graph of Apple's stock is boring. Until you see this minute by minute transcript. Add 3 hours to all the times in the transcript. Now things are interesting.

The first peak in Apple's stock price (approx 1:45 EST, or 10:45 PST) was at the tail end of Steve Job's demoing the phone. He then goes on to talk about the busniess side (the price, exclusive with Cingular, etc) as well as the target 1% market share goal and the share price drops a little.

It's like watching a sing-a-song, only with lots of money!

Apple's Stock price during the Keynote