"We saw what was coming out with HTML 5 and these browsers, and the question was how far can we push this?" says Hoffman, who manages HP's Web security research group. "We started digging in and said, 'Oh my goodness, this might actually be possible.'

I would never say "oh my goodness" ;-)

"Matt and I know, it's not just us presenting something and saying, 'Look how cool this is,' " Hoffman says. "The cool stuff is not going to come from us, it's going to come from everybody taking the idea and running with it."

Your Own Private Internet - Forbes.com