] Throughout the 1990s, the IT sector was fuelled by the
] Internet and the Year 2000 bug. "Big PR" followed the
] money and taught it a process developed to sell
] pharmaceuticals, and the information landscape changed.
]
] Here's a rough outline of the process:
]
] a) Publicise the disease;
]
] b) Agitate for action;
]
] c) Announce the cure.