] That is a solid but flexible plastic rod, potentially
] metres long, that glows.
]
]
] Fluorescent lights shine by electrically exciting gas
] inside a glass cylinder. The new invention, called
] Supersidelight, pipes light from tiny light-emitting
] diodes (LEDs) - similar to the coloured ones in
] televisions, computers, stereo systems and cars - through
] the "light pipe".

this is the next stuff... cheap to run, long lasting and someday with adjustable hues, it's gonna make lighting a whole new deal.