Decius wrote:
] ] M Ken Co has developed technology that allows users of cell
] phones
] ] with a camera function to photograph an advertisement
] containing an
] ] electronic watermark and then immediately connect to a
] related website.
]
] Smartest application for watermarks ever.

so it's a cuecat for your phone. or, well, the conceptual basis of the cuecat, made to work via camera phones.

i never really thought much of the concept personally. most companies got sites that match their advertised trademarks, so it's reare to have any issue finding a company site on the web.

maybe my imagination is stifled this morning, but i really can't think of uses for this that would be terribly useful.

RE: Watermarks connect IRL objects to the web...