] The numbers have network executives scratching their ] heads. You may have read the news story a few days ago: ] three weeks into the new television season, and viewers ] still haven't shown up. ] ] The fall-off in viewership is unprecedented, ] and among no group is this more the case that young males ] between 18 and 24, a prime target group for advertisers. ] Among this cohort, the drop in viewership has been an ] astounding 20 percent this year compared to last, which ] showed a 12 percent drop in men 18-34. OK, lets see you try to blame this one on P2P networks. |