The announcement was aimed at calming Microsoft customers increasingly irritated by the ease with which hackers and others have broken into Windows computers. Adequately protecting an average personal computer can take far more time than many customers are willing to spend. Ahem. Both vendor and customer alike seem to be out of touch. I sense an apt analogy: "Stung by criticism over lax chemical engineering, Coca-Cola Corp. disclosed plans Thursday to update its flagship carbonated beverages early in 2004 to make consumers less vulnerable to their own ineptitude and relieve them of their responsibility as beverage consumers. The announcement was aimed at calming Coca-Cola customers increasingly irritated by the ease with which high fructose corn syrup and other ingredients have wrought havoc on teeth and gums. Adequately protecting an average personal dental system can take far more time than many customers are willing to spend." |