The potential to intersperse messages between programming segments -- as with the "Rock the Vote" campaign, for example -- makes the music cable channel an obvious vehicle. And a top priority for MTV is to give young people a way to express their views via local MTV channels around the world, whether through man-on-the street interviews or interactive shows. Such efforts were under way before the attacks, but the events of September 11 brought a new sense of urgency. Oh yeah, lets just send in MTV. That will take care of all these problems. Thats just great.. Glad to see things are moving along. I always knew MTV would play some kind of key role in the end times. |