] How is a meme created? You can sit back and observe the
] spread of a new fashion, a new slang word, a new way of
] walking or talking - and let a meme burst onto the scene
] in its own good time. An example would be the current
] epidemic of basically, which, as a synonym for er, has
] infected a ludicrously high proportion of sentences now
] uttered by English speakers. But the ultimate test in
] science is experiment: You don't just wait for something
] to happen and observe it, you make it happen.

Richard Dawkins tries to create a new word for atheists. He misses that memes don't work if they are forced. People are too adapted to resisting cheap marketing messages to adopt any saying they are formally requested to adopt. I predict a short life for "bright."