] But planning for 2016 in today's media world is proving ] to be an impossible task. Why, notes one of the great and ] the good, what about this Napster business? With people ] copying music and television and film and distributing ] them among themselves for free, the whole business model ] on which commercial broadcasting depends could be ] undermined by 2016. It could... ] ] He pauses. ] ] "Wait a minute. Why do we care about them sharing our ] programmes?" ] ] It's a scene of revelation that has, quietly but ] steadily, recurred across the corporation for the past ] two years. And in the last few months, fuelled by ] transatlantic visits from net advocates such as Stanford ] professor Lawrence Lessig and the Library of Congress's ] internet archivist, Brewster Kahle, the observation has ] been nudged into a full-scale mission for the BBC: a ] mission whose first fruit was announced last Sunday by ] the corporation's director-general, Greg Dyke. More on the recent good news from the BBC. |