A unit of Playboy Enterprises Inc. has said it plans to develop a new animated television series starring Hugh Hefner, founder of Playboy magazine, and his famed centerfold girls in another move to introduce the Playboy brand to younger generations.

Hefner, an icon of the American sexual revolution, will be the mastermind behind a sexy, sophisticated squad of Playmates that will fight the "enemies of the democracy" in "Hef's Superbunnies," the cartoon series to be developed by Stan Lee.

Lee, the godfather of comics, created all-time best-seller comics such as Spiderman, The Incredible Hulk, Daredevil and The X-Men. All of these characters were recently taken to the big screen and became box-office hits.

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