flynn23 wrote: This makes Amazon sound like some benevolent savior, much as Apple and Google and [insert EMR company name here] are trying to do with other industries. Make no mistake, they want to insert themselves into this same producer to licenser model by mediating an industry that is too afraid and too inept to do it to themselves. The only reason why the pricing model has changed and the CEO's come out and trumpet themselves as just trying to get everyone into the 21st century is because they're running out of growth themselves. How's Amazon going to grow double digits for the next few years without raiding and plundering some moronic industry? Innovation indeed.
Oh I know Amazon's motives are anything but altruistic, but if their (or really anyone's) book sales are going to make it into the next decade the people actually making the books have to be forced to accept some change. It's just dumb luck that it benefits people outside of Amazon and the publishers. RE: Why the book publishing industry is still freaking clueless |