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Ananova - Ikea's new bed shares name with German obscenity
by Dementia at 12:05 pm EDT, Jun 9, 2003

] Ikea has apologised after accidentally naming a child's
] bunk bed after an obscene German expression.
]
] The Swedish firm didn't realise the problem until after
] the £110 bed went on sale across Europe.
]
] The wooden bed is called the "Gutvik" which means "Good
] f***" in German.

Why market research is so important.

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