NEXT MONTH, News Corp.’s FX cable-TV network is expected to broadcast a one-hour special called the “World Beer Games.” The program, which first broadcasts at 10:30 p.m. June 8, features teams of young men and women from around the world competing for the title of “world’s best beer nation” and a silver-plated beer-keg trophy.
Intent on attracting that hard-to-reach young male audience, the show, sponsored by Interbrew, Beer.com, and Hooters of Canada, is jam packed with lowbrow humor. During one scene, voluptuous cheerleaders — decked out in sparkling pastel short outfits — demonstrate the beer chug and, little surprise here, end up with very wet shirts. In the pint curl, which involves teams sliding three 20-ounce glasses with 16 ounces of beer down a long bar, one brunette misinterprets the rules and ends up sliding her entire body down the bar.