Decius wrote:
It doesn't really solve the problem - the privacy problem is a collective problem and this is an individual solution. Its more a negotiating position if you will. You insist that you need all this information in order to operate these services - can you at least empower me to see what you've collected and to opt out? On a certain level it provides Google with a way of shunting uncomfortable questions about privacy by allowing concerned people to opt out as it applies to them personally. However, we will face the broader social implications of the privacy problems posed by these systems regardless of whether or not we individually opt out.

You're right. It doesn't solve the problem. Because that's not the problem. The problem is not whether people can opt out or not. At some point, opting out will make you a second class citizen, or even a criminal in some places, because having data about you will be required to make certain transactions or participate in basic services. This is akin to giving your SSN now in order to apply for licenses, rent, or even make a purchase.

The real problem is that the more data is gathered about you (whether you opt in or not), the easier it will be to drive analytics against you - whether it's by sanctioned bodies or not. As it is, the current model for all social networks is to derive valuation based upon your data, ie. someone gets rich off of you and your activity. This will only increase.

I don't care if Google said "Don't Be Evil". The truth is that they will be one of the biggest benefactors of the dissolution of privacy. I'd consider that Evil.

RE: Fuck You Eric Schmidt