] Some believe eBay is the perfect ] e-commerce machine, with lean operating costs, swift ] strategy implementation and boundless growth ] opportunities. Yet, how large can the company become ] before it meets the playground law of "the bigger they ] come, the harder they fall"? ] ] After all, the auction giant has set the pace for a host ] of imitators and wannabes, but as it keeps expanding and ] launching new initiatives, the company risks losing the ] quickness of action that initially elevated it above ] competitors. Recent moves like the acquisition of PayPal ] (Nasdaq: PYPL) and expansion of its auction categories ] have introduced new layers of complexity into its ] operations. ] ] On the other hand, if any e-commerce company can pull off ] large-scale growth and make it look easy, it might be ] eBay |